Being topical, i have chosen a headline about the death of Gaddafi, however this is a gory topic. It conjures up many images of the many photos floating about of his dead body. The word "Leeches" also latches onto this idea. I have chosen to use the "AdineKirnberg-Script" Script font which on its own starts to give the idea of beauty and flowing neatly. I have used a gradient on both the text and the background to add a bit of interest, coupled with this i have varied the font size, with an extra big "T" and important words such as "leeches" and "Gaddafi" have been subtly sized larger. The Leading is tighter than regular to give the idea of the letters having a close relationship and physically almost hugging. I have created this will a diagonal justification line which makes it look more dynamic and saucy.
For this one i have chosen a funny headline from a paper, i have tried to change the mood of it completely through my use of font, shape, size and colour. I have used various font sizes in this example which puts emphasis on certain words. I used a red colour for the "accidentally" part of the headline, which gives connotations of a horrible accident. The font is in all-caps which gives the idea that its been shouted or shrieked to the audience, to add to this madness i have tried putting the text at an angle.
Gradients so seldom work. The only time I've seen them work is when the type is really modern and the gradient works because the design is simple yet modern. I've tried it myself and it always ends up looking naff (for lack of a better word). So, in this case, the gradient takes away from the elegance of the piece and, as you rightly say, makes it a bit saucy. By focusing more on the type and the detail of how the letters sit with each other, you'll create a better, more effective design. The typeface is fine, it's just that it could be crafted a bit better.
ReplyDeleteIn the 2nd one you have certainly made the headline more exciting than it really is.